When it comes to trading securities, it all comes down to price. As most of you know, brokers charge a fee or commission in order to process your market orders. This commission can vary based on the number of trades you make, the amount of money you have in your brokerage account, and the type of security you are trading. In almost every case, a discount online broker will be far cheaper in commissions than a full service broker; however, in exchange for that price consideration you will sacrifice some individual attention. The top brokers have some of the best commission rates around.
Stock Trades | Options Base | Options Contract | Minimum Deposit | Broker Assisted | Fund Trades |
$3.95 | $8.50 | $0.15 | $0.00 | $3.95 | $9.95 |
Stock Trades | Options Base | Options Contract | Minimum Deposit | Broker Assisted | Fund Trades |
$7.00 | $7.00 | $1.25 | $500.00 | $27.00 | $0.00 - $17.00 |
Stock Trades | Options Base | Options Contract | Minimum Deposit | Broker Assisted | Fund Trades |
$4.95 | $4.95 | $0.65 | $0.00 | $4.95 | $14.95 (no load) |
Stock Trades | Options Base | Options Contract | Minimum Deposit | Broker Assisted | Fund Trades |
$7.99 - $9.99 | $7.99 - $9.99 | $0.75 | $500.00 | $45.00 | $0.00 - $19.99 |
Stock Trades | Options Base | Options Contract | Minimum Deposit | Broker Assisted | Fund Trades |
$4.50 | $4.50 | $0.50 | $0.00 | $19.99 | $10.00 |
Stock Trades | Options Base | Options Contract | Minimum Deposit | Broker Assisted | Fund Trades |
$9.95 | $0.00 | $1.50 | $0.00 | $9.95 | $9.95 + LOAD FEE |
Stock Trades | Options Base | Options Contract | Minimum Deposit | Fund Trades |
$9.95 | $9.95 | $1.25 | $0.00 | $0.00 - $19.95 |
Choosing a broker to handle your portfolio can take some research. There are many aspects to think about, including whether or not a broker offers the services, tools, trading platform and information that you would be satisfied with. Of course, the most polarizing aspect about a brokerage is the cost. Most of us want to get as much as we can for the least amount of money possible, and while this thought process carries over into the search for a broker, many would-be investors continue to place much too high an emphasis on price alone.
As with most things, cost plays heavily into your decision making process. However, when it comes to brokers, cost should rank lower on the list than you might expect. Why? Because the fees that a brokerage charges for his or her services is directly tied to the level of service you need. You can actually control the cost of your brokerage services by choosing to pay only for the services you want.
Brokers come in a couple of different flavors, but most will fall into one of two buckets: full service and discount. Full service brokers offer the personalized touch of having your own professional trading expert at your beck and call during most normal business hours and even after hours in some cases. You can call your broker to ask his or her opinion about a trade, execute emergency orders, get guidance on what your next moves should be to maximize profits, etc. Of course, all of these services come with a price. However, if you need a little less hand holding and would rather follow the more do-it-yourself model that most discount brokerages follow, then you can save a ton in commission expenses.
This isn’t to say that one brokerage is any better or worse than any other when it comes down to cost. It is more of an illustration of the old adage that you get what you pay for. Many low cost discount brokers are as good as full service brokers when it comes to servicing their customers.
It also bears mentioning that there are brokers out there that are simply bad no matter how much you pay them. They lack solid customer service support, educational tools and materials, or simply have a poorly designed trading platform that affects order execution. These brokers simply wouldn’t measure up to other outfits, even if their services were free.
While cost should figure into your decision making process when it comes to finding a broker, it should only come into play after you have created a short list of brokers that meet all of your other requirements. What's great is that there are now really outstanding brokerages that offer cheap trades while still managing to offer comprehensive features to their customers as well.
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Stock brokers don’t offer their services for free. Not by a long shot. Each order carried out on a client’s behalf earns that broker a commission, regardless of the profit or loss to the client. In the case of traditional brokerage houses, the amount of commission is based on the number of stocks that are bought and sold or a percentage of the overall transaction. But, there has been an increase in the emergence of so-called discount” brokers and these are the guys that offer to carry out the exact same services for much less…usually a flat fee. Many discount brokerages are online services and are a fantastic resource for small time investors due to their lower transaction price, wealth of knowledge and tools they provide to their clients and the ability of the client to maintain a lower balance in his or her brokerage account.
The main drawback to using such services is the lack of personalized financial advice that you, as a client, will receive as compared to a traditional brokerage. Although more expensive, a traditional brokerage may be the way to go if you are looking for financial advice and stock trading tips in addition to facilitating your buy and sell orders.